My partners:
Art Directors Emma Garan
& Juli Rocha
The insight:
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In today’s world where it feels like everyone has an ulterior motive, people crave transparency. They want to trust in things.
ZICO COCONUT WATER
The idea:
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"Not up for debate." We will position Zico as a brand you don’t have to second-guess. There are so many things in life up for debate. Zico is not one of them.
Instagram ads.
fun, quick animations THAT SHOW ALL THE THINGS, UNLIKE ZICO, THAT ARE UP FOR DEBATE.
There are a lot of things in this world that can be neither confirmed nor denied. A lot of things that may or may not be true. And hey, we’re not here to say either way. We don’t want to argue about the maybes of the world. We just want to talk about the one thing everyone can agree on. And by that, we mean us. Coconut water so real, even the skeptics swear by us.
THE MANIFESTO
OOH. LONG-FORM POSTERS & BILLBOARDS
AND FINALLY, RADIO SPOTS
These radio spots would target conspiracy podcasts, because the audience of these podcasts would be perfect for the refreshing realness of Zico Coconut Water. 100% for real for real. Narrated and produced by Connor Lohse.